Influencers and their Key Role in the Business World
Businesses have grown drastically over the years. Lots of competition rising time over time. So how do they manage to find ways around it and reel in more clientele? By utilizing an influencer.
These business driven individuals, “use their clout [reputation] to encourage others to do something such as purchasing from a business or attending some sort of event,” according to Fernando Tamayo, the owner of Valamayo Social & Digital Marketing Agency. Tamayo perceived a need for small businesses that primarily lacked the knowledge of social media marketing and wanted to better enhance it by creating his very own agency to assist small businesses in competing with larger businesses.
This digital marketing agency offers an abundance of services by focusing on multiple avenues of marketing to promote local businesses and organizations. As marketing consultants, they use different tools, which include digital marketing, print, TV, radio, and social media to capture the vision of the client and the attention of the consumers and build from it.
"I only utilize an influencer to create a buzz about something new or a grand opening. I think of it like planting seeds. Planting one seed at a time will take forever to grow a crop. Plant many seeds and you’ll quickly have a crop.”
The one aspect most businesses fail to understand is the need for utilizing an influencer in the first place. The right vs. the wrong influencer. The two ways to depict the difference between these two is visualizing the performance of both parties. The wrong influencer tends to only think about their personal image and promoting themselves. In comparison to the right influencer, who spends time focusing on the vision and product of the business as they go out of their way to interact with their followers while promoting the right product.
Day to day these creative individuals seek out the latest trends while giving it a twist of their own and posting it on their social media page and/or blogs in hopes of capturing the attention of their followers. As Tamayo phrases it, “I only utilize an influencer to create a buzz about something new or a grand opening. I think of it like planting seeds. Planting one seed at a time will take forever to grow a crop. Plant many seeds and you’ll quickly have a crop.” Valamayo Social will do just that.
They continuously work one on one with their businesses, create logos, generate new ideas, etc. and make sure that they find the perfect influencer that is fit for the job. If you own a business and are in need of expanding your promotion aspect, give Valamayo Social a call and they would love to work with you and expand your business!